The music video for the debut song 'O.O' of JYP Entertainment's (hereafter JYP) rookie girl group NMIXX has surpassed 40 million views on YouTube.
NMIXX officially debuted on the afternoon of the 22nd with the release of the first single 'AD MARE' and the title song 'O.O'. 'Girl group fame' JYP is the first female group to be released in three years since ITZY , and while gathering high expectations from the public as well as K-pop fans around the world, they achieved remarkable results in the first week of their debut and are exuding a distinct presence. .
The music video for the debut song 'O.O' depicts a different image after facing the utopia the seven members have dreamed of, who are aware of something in the real world. A wealth of attractions, such as powerful performances on a magnificent set, and bouncing visual effects like a scene from a fantasy movie, drew the number of views. It surpassed 20 million views in one day of release and 30 million views in 4 days, and then crossed 40 million views at 3:08 am on the 6th day, the 28th.
In particular, as of 1 am on the 23rd, seven hours after its release, it ranked first on YouTube Trending Worldwide, and recorded TOP5 for three days until the 26th, proving its global popularity.
'AD MARE' topped the iTunes album charts abroad, including Mexico and Costa Rica, as of the afternoon of the 23rd. It ranked first and third on the Korean Wave chart side by side. The album showed off its album power by ranking first on the Gaon Chart Retail Album Daily Chart on the 25th and 26th, starting on the 22nd, the day of its release, and on the Hanteo Chart on the 25th.
Performances that are composed in various ways according to the flow of songs in two different genres are also getting a hot response. The '[BE ORIGINAL] NMIXX' 'O.O' video posted on the 'STUDIO CHOOM' channel of Mnet Digital Studio M2 at 11 pm on the 25th exceeded 2 million views in just one day of release. It has risen to the top 10 of the most popular videos in Korea.
NMIXX was recently selected as the first 'RADAR KOREA' artist of the year by Spotify, a global music streaming platform. RADAR is Spotify's own artist support program that discovers promising global rising artists and provides a wide range of resources and editorial and online/offline marketing promotions in the long term.