According to the popular music industry on the 22nd, BTS is highly likely to be nominated for the '64th Grammy Awards' (January 31 next year), the most prestigious music awards ceremony in the US to be announced on the 23rd (local time).
BTS was nominated for 'Best Pop Duo/Group Performance' at the '63rd Grammy Awards' in March this year. Although the award was not received, it was evaluated that the nomination alone was of great significance.
It was the first time an Asian singer was nominated for this category, which has been awarded since 2012. In addition, this is the first time that a Korean pop singer has been nominated for the Grammy Awards, the most prestigious awards in the world as well as in the United States.
This year, it is predicted not only as a nominee for the 'Best Pop Duo/Group Performance' in the genre category, but also as a strong candidate for the 4 main awards (General Field).
It is not an exaggeration to say that this year is the year of BTS. The second English single 'Butter', released in May, became a global hit as it took the top spot on the 'Hot 100' for 10 weeks.
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The Grammy Awards, which have been hosted since 1959, are recognized as the most prestigious in the United States.
As the United States is the home of pop, it is also known as a holy place for the world pop music awards ceremony. The trophy is a symbol of the shape of a gramophone.
Previously, BTS won the 'Billboard Music Awards' and 'American Music Awards', both of which are considered the top three popular music awards in the United States, along with the 'Grammy Awards'.
In particular, as he received three trophies including the grand prize 'Artist of the Year' at the 'American Music Awards' this time, he gained an advantageous position in the nomination for the Grammy Awards.
If BTS wins the 'Grammy Awards', they will achieve the 'Grand Slam', one of the top three American popular music awards.
The reason the Grammy Awards are recognized for their musical authority is because they focus on musicality. The Billboard Music Awards are based on the Billboard charts, and the American Music Awards are based on popular votes.
The Grammy Awards focus on the perfection of albums and songs rather than on album sales and music chart rankings. It is particularly special in that it is an award given by a musician to a fellow musician. As a result, many musicians consider it an honor to be nominated for an award.
But at the same time, it has been criticized for being 'conservative and stubborn' mainly white men. Grammy's racism is no longer a secret. Above all, analysis continued to emerge that revealed a 'cultural blind spot' and was still buried in one direction. It was regarded as the 'last bastion' of the conservative American pop music scene.
Traditionally, whites have been stingy with non-mainstream music. He was criticized for neglecting black music such as hip-hop. Criticism was also raised that "non-white musicians have been dismissed as other genre categories, such as R&B or rap."
Examples include hip-hop singer Jay-Z, who was thoroughly excluded last year, and Jay-Z's wife, Beyonce, who made a masterpiece album called 'Lemonade' but failed to sweep major awards behind Adele.
There is also a strong impression that they are still ignoring musicians who are proud of their popularity. An example of this is the 'unexpected' that The Weeknd was not nominated for this year's 'Grammy Awards'.
Accordingly, there is also an analysis that the members of the Record Arts and Science Academy were hesitant to cast a vote based on the popularity of BTS without looking closely at BTS' music.
However, it is highly likely that the hearts of the members will move as BTS has established itself as a group with a sense of weight, such as its public popularity and global influence, such as speeches at the UN General Assembly.
Moreover, as the organizers decided to abolish the secret nomination committee, which is known to have influenced the selection of the Grammy Awards nominations in May, it is predicted that a more favorable trend will be formed for popular teams such as BTS.