The group PURPLE KISS has transformed into seven fascinating witches and is coloring the music world in purple.



Purple Kiss (Park Ji-eun, Nago-eun, Doshi, Ire, Yuki, Chae-in, Suan) released their third mini album 'memeM' on the 29th. It is a comeback after 7 months since the previous work 'HIDE & SEEK', and Purple Kiss's unique identity with a witch concept stands out.



'memeM' is an album with a creepy message to break listeners' heads with Purple Kiss's music. It contains the double meaning of circling around listeners and leading the trend by combining the capital letter 'M' for 'meme' and 'mystery' and 'memory', meaning cultural trend.



#Strong addiction that lingers in my ears

The title song 'memeM' with the same name as the album name is a trap genre song based on strong drum and bass sounds. It is a track that highlights the change in bpm that gives a variety of feelings in one song. Like a spell hovering in the ear, it captures the charismatic and alluring side of Purple Kiss that dominates listeners' heads.



# Charming witch transformation... 7 people 7 colors Excellent concept digestibility

Through the new song 'memeM', Purple Kiss has transformed into a witch who enjoys what goes into people's heads as if it were a game. The appearance of those shouting 'mumbling' amidst the iron cage and flames exudes a creepy yet cool atmosphere, as if a witch is casting a spell. With 7 members, 7 colorful visuals reminiscent of a mysterious witch, and enchanting choreography, Purple Kiss reaffirmed the excellent concept digestibility.



# From 'Teen Zombie' to 'Witch'... Hardening the modifier of 'theme idol'

After transforming into a 'teen zombie' that combines horror and kitsch sensibility in their previous work 'HIDE & SEEK', this time, they expanded the world of Purple Kiss with an alluring witch concept. For each comeback, they put their unique concept into a unique theme, and they are creating their own genres, who have mastered the modifier of 'theme idol'. Since the debut album, the members are directly participating in writing lyrics, composing, and creating choreography, demonstrating their unlimited musical capabilities, so expectations are high for their future activities.